The success of this initiative led him and his wife, Graziella, to open their first workshop in Villa Fastiggi, Pesaro in 1980.
It was no longer a product to be sold at markets or one for village fetes, but a fully deboned porchetta for delicatessens’ counters that was easy to slice, using either a knife or above all, using a meat slicer, in order to minimize waste.
The name of the company – Porchetta Marchigiana – refers to the original porchetta recipe of the territory, because the two ingredients it features are wild fennel and fresh rosemary.
Signoracci created a product for everyone, children and adults alike, by selecting lean pork. He did not add preservatives, but used only 100% natural ingredients. Slow cooking on racks made it possible to obtain a light product that was very easy to digest.
It was immediately a huge success, that soon won over the leading supermarket chains, delicatessens and charcuteries. Thanks to the past 40 years, Signoracci is now considered a brand that identifies a safe and premium-quality product.